Smartwatch shipments grew continuously in Q1 of 2026, led by Apple

According to the latest Counterpoint report, the global smart wearable market grew by 4% in the first quarter of 2026 compared to the same period the previous year, consolidating the steady recovery that began in 2025 following a difficult 2024. Analysts note that Apple's relatively new wearable devices drove much of this growth and that consumers are generally more inclined to purchase high-end smartwatches.

Growth in the Chinese smartwatch market also played a significant role; Huawei leads the sector domestically, followed by Imoo and Xiaomi. Shipments in the country rose by 15% year-over-year, with Huawei capturing a 40% share of the domestic market. The global average selling price (ASP) increased by 6% year-over-year in the first quarter, indicating that consumers are seeking more advanced or premium features. Manufacturers appear to be responding to this demand: the latest wearables offer high-end specifications, more sensors, and generally better health-tracking capabilities. North America accounted for more than half of Apple's total shipments, securing the top spot with a 23% market share—a 21% increase compared to the first quarter of 2025. Huawei holds second place with a 12% rise in sales, followed by Xiaomi, Imoo, and Samsung; the latter recorded a significant 28% decline.