‘Idupu Kayitham’ gets a grand launch

The much-awaited Telugu film Idupu Kayitham, starring Priyadarshi in the lead role, was officially launched with traditional pooja ceremonies in Hyderabad amid the presence of several prominent personalities from the Telugu film industry. Produced under the prestigious banners of Sukumar Writings and Bunny Vas Works, the film promises to be an emotionally rich family entertainer rooted in Telangana culture and traditions.

Directed by young filmmaker Vamsi Reddy Dondapati, the film features Telangana folk sensation Nagadurga as the female lead, marking her debut as a heroine. Set against a native Telangana backdrop, the film explores family relationships and emotions through a story that the makers describe as universal and relatable.

Renowned Tamil filmmaker Lokesh Kanagaraj attended the launch as the chief guest and unveiled the film’s first-look poster, while veteran producer Allu Aravind sounded the ceremonial clap for the muhurtham shot. Industry stalwarts including Dil Raju, Naveen Yerneni, KL Damodar Prasad, SKN, Meher Ramesh, Chandoo Mondeti, Sai Rajesh and Venu Udugula graced the occasion.

Speaking at the event, producer Bunny Vas described the project as a story that transcends regions and cultures, while producer Thabitha Sukumar revealed that the narrative instantly connected with her due to its emotional depth and authenticity.

Actor Priyadarshi expressed confidence that the film would resonate with audiences across households, stating that although the story is deeply rooted in Telangana’s language, food and culture, its emotions are universal.

Music for the film is being composed by Suresh Bobbili, while the ensemble cast includes Bithiri Sathi, Shivajyothi, Racha Ravi, Jordar Sujatha, Abhai Bethiganti and Mime Madhu in pivotal roles.