“Vihari The Traveller” OTT App Promo Launch Held Grandly at HITEX; Official launch of First ever Travel OTT Platform in telugu is slated for This November

Marking 18 remarkable years of entertaining audiences as a premier travel show, “Vihari The Traveller” has officially announced its transition to the digital space with a grand promo launch event at the HITEX Exhibition Centre. The exclusive travel OTT app is set for its official launch this November.

A Legacy of Exploration Meets Digital Innovation

Originally premiering in 2004 on MAA TV, Vihari The Traveller set the benchmark for travel journalism in Telugu television. Created, directed, and led by founder A.L. Nitin Kumar , the brand has delivered countless informative episodes, travel guides, and food features over the years.

While early seasons featured iconic anchors like Karuna, Snigdha. Vihari is now taking a massive digital leap. For its new dedicated OTT platform, with popular artist Sri Satya has been roped in as the main host.

The star-studded promo launch event was graced by prominent industry leaders, including Praveen from Southern Travels, Raju and Shweta from Vajra Constructions, and anchor Sri Satya. Key brand partners collaborating with Vihari OTT include Vajra Builders , Southern Travels , TSB Hotels and Vega Jewellers.

Highlights & Speeches from the Event

Praveen (Southern Travels)

“I have known Nitin since 2004. When he first pitched the concept of Vihari, I loved it instantly. The path he chose has now grown far beyond expectations. It is wonderful to see Telugu audiences both in India and abroad making Vihari a massive success. I am confident that this OTT platform will achieve phenomenal success.”

Raju (Vajra Constructions ):

“After learning more about Vihari, I was eager to associate with it. Nitin is an ambitious and genuine person, and it is a pleasure to collaborate with him and Vihari.”

Shweta (Vajra Constructions):

“Even before I started traveling when I was young, I used to watch Vihari travel episodes and dream of exploring the world. Collaborating with Nitin garu and the Vihari OTT app today feels incredible.”

A.L. Nitin Kumar (Founder & Director, Vihari):

“I started Vihari on MAA TV back in 2004, and I want to thank Karuna, P.G. Vinda, and Snigdha for their early support. When planning the face of our OTT platform, Sri Satya instantly came to mind due to her dedication and commitment. Special thanks to Mahesh garu from TTF, Praveen garu from Southern Travels, Raju garu and Shweta garu from Vajra Constructions, and Naveen garu from Vega Jewellers for standing by us.”

Anchor Sri Satya:

“I want to thank the media for always supporting me. I haven’t worked as a travel host before, and I was initially nervous, but Nitin garu provided incredible support. Vihari gives complete travel insights—from finding budget-friendly stays and great local food to discovering hidden places. Thanks to all the sponsors. I am thrilled to be a part of Vihari and grateful to Nitin garu for choosing me.”

Looking Ahead

Following the successful promo unveiling at HITEX, the Vihari OTT App will officially hit the digital screens this November, with brand-new, innovative episodes featuring legendary anchor Suma garu this November—

bringing a rich catalog of travelogues, culinary journeys, and destination guides directly to viewers worldwide.