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Business

Gen Z enters markets through crypto, looks beyond memecoins

hellohimachalse@gmail.com 13 Aug 2026 2 hours ago

Crypto Investments:

  •  44.4% began investing through crypto
  •  Gen Z = 72% of new investors in H1 2026
  •  32.1% of active traders
  •  80% users from outside top 10 cities
  •  Portfolio: 59% utility, 25% blue-chip, 16% memecoins
  •  52.8% buy during mild corrections

New Delhi: India’s Gen Z is entering financial markets earlier and increasingly using cryptocurrency as a gateway to investing, while showing a preference for diversified portfolios and a willingness to remain invested through market volatility, according to data from crypto exchange WazirX.

Nearly 44.4 per cent of Gen Z investors on the platform began their investment journey through crypto, indicating that many young investors are entering markets through digital assets rather than adding crypto to established portfolios.

The median age is 25, and Gen Z accounted for 72 per cent of new investors in the first half of 2026 and 32.1 per cent of active traders.

Participation is also spreading beyond India’s biggest cities. Nearly 80 per cent of WazirX’s Gen Z users come from outside the top 10 cities, although Mumbai and Delhi have the highest individual concentration of users.

The data suggests young investors are not relying solely on speculative assets. Gen Z users allocate 25 per cent of their portfolios to established cryptocurrencies, 16 per cent to memecoins and 59 per cent to utility-focused categories such as decentralised finance, Layer-2 ecosystems and payment tokens.

Young investors are also continuing to buy during market corrections. About 52.8 per cent purchase during mild downturns, while 43.7 per cent continue buying even on the worst trading days. Their average investment size remains nearly unchanged during major declines, WazirX said.

The Gen Z base is dominated by young and lower-income participants, with 79.6 per cent reporting annual incomes between Rs 1 lakh and Rs 5 lakh. Students account for 40 per cent, followed by salaried professionals at 33 per cent and self-employed users at 27 per cent.

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