Punjab DGP: Communities must join anti-drug fight

Chandigarh: To strengthen the state government’s ongoing ‘Yudh Nashean Virudh’ campaign, Punjab Police has held over 39,000 public meetings across the state since the launch of the campaign on March 1, 2025. According to the government, this extensive public outreach programme has emerged as one of the strongest pillars in Punjab’s fight against drug abuse by bridging the gap between law enforcement agencies and the public.

While Punjab Police continues its sustained crackdown against drug traffickers and peddlers, its public outreach programme has encouraged active community participation. Emphasising that the fight against drugs demands a whole-of-society approach, Punjab Director General of Police Gaurav Yadav on Friday said, “The fight against drugs cannot be won through enforcement alone. While Punjab Police remains uncompromising in its action against drug traffickers and organised networks, lasting success can only be achieved when communities become equal partners in prevention and awareness.”

“Our outreach initiatives are strengthening trust between the police and the public, encouraging citizens to report drug-related activities and fostering a culture where people actively stand against the menace of drugs.” As of August 5, 2026, Punjab Police has conducted 10,605 meetings with students at schools, colleges and other educational institutions to raise awareness about the dangers of drug abuse, promote healthy lifestyles and educate them on resisting peer pressure. Students have also been encouraged to report any suspicious drug-related activity. According to Punjab Police, in addition, 3,303 Sampark Meetings have been organised, primarily focusing on the youth, who are among the most vulnerable to drug abuse. These meetings provide a platform for young people to interact directly with police officers, community leaders and local representatives.