Shah Rukh Khan’s ‘King’ Poster Sparks ‘Dhurandhar 2’ Comparisons; Netizens Say ‘Every Masterpiece Has Its Cheap Copy’
New Delhi: Shah Rukh Khan’s upcoming film has landed in the middle of a social media debate after the makers unveiled a new poster featuring the superstar in an intense, rugged avatar. While the first look has generated excitement among fans, several internet users have drawn comparisons with Ranveer Singh’s questioning the similarities in the two films’ promotional artwork.
Movie is Released on Tuesday, October 27, the poster shows Shah Rukh with grey hair, a beard and a distressed leather jacket. He is seen walking with a gun in one hand and a red rose between his lips, against a fiery backdrop that adds to the action heavy look.
However, the dramatic first look soon became a talking point for reasons beyond the actor’s appearance. Several users on X pointed out similarities between the poster’s colour palette, framing and burning background and the promotional visuals of Dhurandhar: The Revenge, starring Ranveer Singh.
‘Every masterpiece has its cheap copy’: Netizens react to ‘King’ poster
The poster received mixed reactions online, with some users criticising its visual treatment and others questioning whether the makers had drawn inspiration from existing film posters.
Thoda toh sharam karlo, Dhurandhar The Revenge ka poster design concept hi chep liya https://t.co/wCIZhphVop
— Tushar ॐ♫₹ (@Tushar_KN) October 27, 2026
One user wrote, “Every masterpiece has its cheap copy,” while another alleged that the artwork borrowed the aesthetic of Dhurandhar 2. Some users also questioned whether the poster had been generated using artificial intelligence, although no such claim has been established.
SRK has copied the Dhurandhar poster but he will never be able to match Ranveer Singh’s aura in Dhurandhar movie in this birth https://t.co/cH2nqxnecz
— Tha7a fan (@ExposeDhonifan) October 27, 2026
The comparisons were not limited to Ranveer Singh’s film. Some social media users also pointed towards Hong Kong actor Donnie Yen’s 2021 action film Raging Fire, suggesting that the overall visual treatment reminded them of other action movies.
Despite the criticism, Shah Rukh’s fans welcomed his intense appearance and expressed excitement about seeing him in a darker, action oriented role. The contrasting reactions have turned the poster into a discussion about originality, visual inspiration and the expectations surrounding big-budget Bollywood releases.
Shah Rukh Khan’s ‘King’ to release on December 24
Directed by Siddharth Anand, King marks Shah Rukh’s reunion with the filmmaker after Pathaan. The film also marks the superstar’s first on-screen collaboration with his daughter, Suhana Khan.
Sharing the poster, Shah Rukh wrote, “Aaj phir yaad aaya… Qaatil nahi… Aashiq hoon…” He also confirmed that the film will arrive in cinemas on December 24, 2026.
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The cast includes , Abhishek Bachchan, Rani Mukerji, Anil Kapoor and Arshad Warsi, among others. Produced by Red Chillies Entertainment and Marflix Pictures, the action entertainer is scheduled to release in theatres on December 24, 2026.
With the film’s release approaching, the latest poster has offered audiences a glimpse of Shah Rukh’s character while setting off a debate online. Whether the controversy will affect the film’s promotional campaign remains to be seen, but King has certainly got people talking.
Written By Uditi Sharma!