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Technology

Nothing rejects shutdown claims, announces major global business restructuring

hellohimachalse@gmail.com 25 Jul 2026 25 Jul 2026

New Delhi: Nothing has denied reports claiming it is shutting down operations in multiple international markets, but the company has confirmed that it is carrying out a wider organisational restructuring. The London-based smartphone maker claims the changes are meant to make things more efficient and ready for the next stage of its business growth but has said that product availability, after-sales and warranty services will not be affected.

The clarification came after a report by Digit claimed Nothing was planning to wind down operations in more than a dozen markets and significantly reduce its global workforce. Nothing co-founder and India President Akis Evangelidis, on the other hand, said they are not leaving any markets and reports of large-scale job cuts and flattening Phone (4b) sales were incorrect.

Nothing rejects claims of market shutdowns

Nothing was getting ready to shut down in countries such as Japan, the Middle East and parts of Europe, the Digit report stated. The report further stated the company was also to reduce some 40 per cent of its global staff, including significant cuts to research and development teams in China and London.

Responding on X, Evangelidis dismissed those claims. He said nothing is “not shutting down any markets” and described the reported workforce reduction as “way overblown”. He also challenged the estimates made by the publication of the sales of the on its first day, saying it sold 29,537 devices.

The company confirms restructuring and regional hubs

Nothing has either confirmed or denied reports of market exits, but it did confirm it is reorganising its operations on a global basis. The company is developing specific business units, such as one dedicated to AI, and is developing country-based operations in regional centres, to increase efficiency, Evangelidis said.

Some roles have been impacted due to restructuring, but the company was unable to comment on which ones due to regulatory formalities and consultation with employees in certain geographies, he added. Nothing is also responsible for assisting employees who are affected by the transition.

A regional model does not mean products will disappear

Nothing’s restructuring implies that the company is making changes in the way that it manages its international markets, not pulling back from them. With a regional hub approach, products, warranty services and customer support can remain even if local operations are minimised or combined with neighbouring markets.

However, such changes can affect day-to-day business operations. Often, regional teams assume the role that local offices had previously, such as retail partnerships, marketing campaigns and product launches. This may have an impact on the speed at which products reach certain markets or the amount that individual regions are invested in.

India remains a key growth market

India continues to be one of Nothing’s most important markets. The company was the fastest-growing smartphone brand in India in the second quarter of 2026 with a 105 per cent year-over-year growth, according to data from Counterpoint Research. Nothing also makes its smartphones in Chennai, and Evangelidis remains in charge of its India operations.

The broader smartphone market, however, remains under pressure. Since late 2025, prices of memory have been on the rise, according to Counterpoint Research, making manufacturing more expensive among all vendors. The sub-Rs 20,000 segment also experienced a 45 per cent YoY drop for India during the second quarter of 2026, per the research company.

The company says for now the consumers will not see a change in products, warranty service, and after-sales service. Its regional operating model, which is expected to have a longer-term effect, may become more obvious in the months ahead as the restructuring unfolds.

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