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Technology

ChatGPT to Test Visual Ads During Image Generation, OpenAI Confirms More Ads

hellohimachalse@gmail.com 06 Oct 2026 1 hour ago

ChatGPT adds another advertising format: OpenAI is preparing to test visual ads during image generation. The company states that the new format will appear while prompts are being processed and will initially be tested with users in the United States later this month.

OpenAI says the ads will be clearly marked and kept separate from the images created by ChatGPT. Also, the company says the ads will not affect the answers given by the chatbot.

How will ads appear during image generation in ChatGPT?

The new format is made for visual ads. OpenAI says that companies will be able to use pictures to show products explain how a deal works or point out the experiences linked to their services.

The ads will show up while the image is being created, not as part of the image that the user gets.

This gives advertisers a way to connect with ChatGPT users right when they are using visual features.

ChatGPT already features ads

This new format joins previous advertising tests conducted on ChatGPT. OpenAI had already tested ads placed at the bottom of responses that were relevant to the user’s query.

For example, a user asking ChatGPT for a recipe might see an ad for a grocery delivery service below the response.

OpenAI maintains that its advertising does not influence the responses generated by ChatGPT.

When will the new ChatGPT ads launch?

OpenAI notes that the visual ad format will initially be tested in the United States later this month. The company has not confirmed when-or if-there will be a wider rollout of this format. This means that users outside the United States may not see these image-generation ads immediately.

OpenAI claims ads attract new customers

OpenAI is also highlighting early results from its advertising initiatives on ChatGPT. According to the company, initial findings show lower cost-per-acquisition rates, while businesses report higher rates of new customer acquisition through the platform.

This latest test indicates that OpenAI continues to expand advertising opportunities within ChatGPT, keeping ads visually distinct from AI-generated content.

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