Business Roundup: Amazon Creator Connections, HCLTech Semiconductor Lab, & More India News
Amazon launches Creator Connections
Amazon has launched Creator Connections in India, a program linking eligible creators with relevant brand campaigns and performance-based earning opportunities. Rolling out in phases, it will serve Amazon’s community of over 1.65 lakh creators. Nidhi Thakkar, Head-Social Commerce, Amazon, said: “Creators today are looking for monetisation opportunities that are transparent, rewarding and aligned with the value they create for their audiences. Ahead of the festive season, we have introduced Creator Connections designed to make that journey simpler.”
BTA welcomes Gadkari’s appeal
The Bike Taxi Association (BTA) welcomed Union Road Transport Minister Nitin Gadkari’s appeal to states to allow private two-wheelers to operate as bike taxis nationwide. Amit Gawde, President, Bike Taxi Association, said: “Hon’ble Union Minister Shri Gadkari’s appeal is a validation of what we have been saying for years: bike taxis are not a disruption; they are a livelihood lifeline. The 8-crore figure he has cited is not just a statistic.”
ASUS collaborates with Rajiv Talreja
ASUS Collaborates with Rajiv Talreja as the Mentor for MSME Segment and Strengthen the ‘Built for Worry-Free Business’ Promise of ASUS Expert Series. Dinesh Sharma, VP, ASUS Commercial, said: “At ASUS, we have shared vision with Rajiv to empower Indian MSMEs to have Globally leading capabilities. We jointly believe MSMEs will be a key driver for India’s Economic Growth. PCs are a key driver of Business Success and are getting more relevant in the AI Age.”
Bandhan Bank expands portfolio
Bandhan Bank has launched its credit card portfolio in collaboration with Mastercard, introducing four variants—Sparks, Ignite, Flare and Lumina. Targeting customer segments from Gen Z to premium travellers, the cards offer rewards across shopping, travel, dining and entertainment, along with lounge access and other lifestyle benefits. The bank said the portfolio features a digital-first application and servicing journey. Bandhan Bank currently serves over 3.2 crore customers through more than 6,400 banking outlets across India.
HCLTech unveils semi conductor lab
HCLTech, a global technology company, announced the launch of its state-of-the-art Advanced Semiconductor Lab in Bengaluru. Hari Sadarahalli, Corporate VP, HCLTech, said: “The inauguration of our Advanced Semiconductor Lab in Bengaluru is a proud milestone for HCLTech and reinforces India’s growing leadership in semiconductor innovation. This facility reflects our deep commitment to investing in high-end engineering capabilities.