Asian Footwear in pact with Salesforce

Salesforce, an Agentic CRM, announced its collaboration with Asian Footwears, to unify customer data across physical and digital channels and lay the foundation for more personalized, AI-driven engagement. This collaboration is aimed to support Asian Footwear’s move toward becoming an agentic enterprise.

Ashish Prakash, CTO, Asian Footwear, said: “Our collaboration with Salesforce is an important part of that journey. By bringing customer data, marketing and service onto a connected platform, we can create a much stronger foundation for personalised engagement and AI-led experiences. At the same time, we are building our own AI and data capabilities across the organisation. Our long-term vision is to create an intelligent, increasingly agentic organisation where AI can help our teams make better decisions, automate repetitive work and serve customers more effectively.”