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Technology

Apple becomes second company to hit $5 trillion market value after Nvidia

hellohimachalse@gmail.com 29 Jul 2026 29 Jul 2026

New Delhi: Apple briefly crossed the $5 trillion market capitalisation mark on Tuesday, becoming only the second company in history to reach the milestone after Nvidia. The iPhone maker’s stock rose as high as 1.8% in the trade to reach an intraday multi-trillion-dollar peak of $342.89 before settling later in the day.

The stock closed at around $339.33, and Apple’s market capitalisation was $4.98 trillion. The company would officially exceed the $5 trillion mark if its shares close the trading day above $340.43, according to Reuters. This past week, Apple also became the world’s most valuable company, surpassing Nvidia.

Apple joins the exclusive $5 trillion club

Apple is now the second company to touch the $5 trillion valuation milestone. It was first crossed by Nvidia earlier this year, when its market cap hit $5.7 trillion before dropping by almost $1 trillion. As of today, Apple is the biggest firm on the S&P 500 Index.

Apple has advanced about 25% this year, better than some of its “Magnificent Seven” tech counterparts such as Nvidia, Microsoft, Alphabet and Meta, Reuters reports.

AI strategy helps Apple stand out

Apple’s strategy has been unconventional, as it is investing less in AI hardware and data centres compared to other tech giants. Rather than developing an expensive AI system itself, the company has made use of partnerships to add AI capabilities, such as using Google’s AI technology to enable features like its updated Siri.

Industry analysts believe this strategy has helped Apple avoid massive infrastructure costs while continuing to improve its products. “Apple has resisted the AI spending race, betting that customer experience, not infrastructure investment, will ultimately determine the winners,” Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, told Reuters.

Leasing programmes and steady iPhone pricing support demand

In addition to the steady demand of its devices, Apple has also seen rising growth in sales of its products. The company has maintained the price of its iPhones unchanged in its most recent product announcements, yet it’s raised prices on some MacBooks and iPads to push buyers to buy the iPhone now before the prices are likely to go up further, analysts say.

Meanwhile, Apple on Tuesday announced an Apple device leasing programme in partnership with payments firm Klarna in the United States. The programme costs $17.99 per month for iPhone, $11.99 per month for Apple Watch and iPad, and $24.99 per month for Mac. Analysts say that the move could be a cost-effective strategy for Apple to make its devices more affordable as it moves away from initial cost to fixed monthly fees.

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