J&K Bank ties up with SBI Life Insurance

SBI Life Insurance has entered into a strategic corporate agency partnership with Jammu & Kashmir Bank (J&K Bank) to expand access to life insurance solutions across Jammu & Kashmir and Ladakh.

Under the agreement, SBI Life’s portfolio of protection, savings, retirement and child-focused insurance plans will be available through more than 1,000 J&K Bank branches, enabling customers to access insurance services alongside their regular banking needs.

Amit Jhingran, MD, SBI Life Insurance, said: “At SBI Life, our purpose is rooted in helping individuals and families build financial resilience and approach the future with greater confidence. Our partnership with J&K Bank reflects a shared commitment to deepening insurance awareness and strengthening the culture of financial protection for households across the nation.”

Amitava Chatterjee, MD, J&K Bank, said: “Guided by our philosophy of ‘socially empowering banking’, we remain committed to catalyzing economic and social transformation across the communities we serve. The addition of SBI Life to our portfolio of insurance partners enhances our ability to offer customers a wider range of competitive, need-based life insurance solutions, enabling them to choose products best suited to their unique financial needs.”