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Amazon Sale: Echo and Fire TV Get Big Discounts

Amazon’s Great Indian Festival 2026 is happening in India offering deals on many of its devices. Among the items getting lots of attention this time are Echo speakers, smart displays and Fire TV streaming devices. For people who want to make their homes smarter or replace a television, the sale is a chance to buy Amazon products at lower prices.

Along with the device discounts Amazon is also promoting an offer for Alexa Plus, its AI‑powered assistant. People who buy an Echo smart speaker, smart display or Fire TV Stick can receive free Early Access to Alexa Plus. Alexa Plus is built to understand requests and can also help with everyday tasks, including controlling compatible smart home devices.

Amazon Great Indian Festival 2026: Echo and Fire TV deals

During the sale many Echo devices can be bought at prices. The Echo Dot (Generation) costs Rs 4,499. The Echo Spot is available for Rs 6,999. If a customer wants a display the Echo Show 8 can be chosen and costs Rs 18,999. The newer Echo Dot Max is sold for Rs 8,999.

Amazon is also giving offers on its Fire TV products. The Fire TV Stick HD can be bought for Rs 2,999. The Fire TV Stick 4K Select is available for Rs 3,499. For people who want a 4K streaming device the Fire TV Stick 4K Plus is priced at Rs 5,499.

The company is also advertising discounts of up to sixty percent on TVs that come with Fire TV built in. Fire TV devices give you access to known streaming services such as Prime Video, Netflix, YouTube and JioHotstar but some of those services need separate subscriptions. Fire TV devices also support Xbox Cloud Gaming if you have a Xbox Game Pass subscription.

Additional bank offers

The sale gives options to lower the cost of buying something. Shoppers can get a 10 per cent discount away when using eligible SBI credit and debit cards, including credit card EMI purchases. People who have an Amazon Pay ICICI Bank credit card and are Prime members can also get 5, per cent cashback.

No-cost EMI and exchange offers are available on products too. The final amount that customers pay can vary depending on the product, the payment method and offer eligibility.