Disney+ and Hulu Price Hikes: Here’s What Customers Will Pay

Walt is raising prices on several of its streaming subscriptions and adjusting rates so that subscribing to Disney+ and Hulu separately costs nearly twice as much as signing up for both platforms in a bundle. According to a famous publication report citing people familiar with the matter-who spoke on condition of anonymity ahead of an official public announcement-customers could be notified of the increases starting September 23. These changes mark the fourth price hike in four years for Disney’s streaming offerings.

Breakdown of New Prices

The steepest price increases will affect individual ad-free subscriptions, while bundled packages will see smaller adjustments designed to keep subscribers tied to both services. Under the new structure, an ad-free bundle including both Disney+ and Hulu will cost 50 cents more per month ($21.99) than subscribing to either service individually ($21.49).

Plan / Subscription Tier –               New Monthly Price-     Price Change –    Percentage Increase

Disney+ (Ad-Free Standalone) –              $21.49 –                    +$2.50 –        +13%

Hulu (Ad-Free Standalone) –                    $21.49 –                   +$2.50 –         +13%

Disney+ (Ad-Supported Standalone) –  $12.49 –                   +$0.50 –        +4%

Hulu (Ad-Supported Standalone)-         $12.49 –                  +$0.50 –       +4%

Disney+ & Hulu Bundle (Ad-Free)-        $21.99 –                  +$2.00 –       ~10%

Disney+ & Hulu Bundle (Ad-Supported)-  $12.99 –              +$0.50 –     Up to +4%

(or unchanged)

Disney’s commercial strategy focuses on steering consumers away from individual service subscriptions and toward bundled packages, the report notes; it further adds that, in the streaming sector, customers on bundled plans are far less likely to cancel the service, providing operators with more predictable recurring revenue and higher subscriber lifetime value.

The latest adjustment also narrows the gap between Disney’s top tier and Netflix’s premium tier, which is priced at $26.99 per month for 4K streaming across multiple devices—four dollars more than HBO Max’s most expensive plan.

These increases are occurring against a backdrop of more widespread “streaming inflation.” Since 2022, subscription rates for digital entertainment services have risen at a pace roughly three times that of general consumer inflation, as media giants such as Disney, Netflix, Apple, Comcast, and Paramount Skydance drive the transition of their direct-to-consumer video services toward sustained profitability.