BharathCloud and Ibentos team up to power AI-led marketing

Hyderabad: BharathCloud, India’s sovereign AI cloud service provider, has partnered with Ibentos, an AI-driven technology company operating across North America and India, to advance AI-powered brand marketing and event technology across India and Canada.

The partnership was formalised following discussions at the India-Canada Business Summit held on the sidelines of the 7th India-Canada Ministerial Dialogue on Trade and Investment, chaired by Union Minister Piyush Goyal. BharathCloud will leverage Ibentos HYPE, an AI-powered marketing platform, to create and manage on-brand campaigns at scale, while exploring ways to offer similar capabilities to its customers. The partnership will also focus on AI-led event experiences to enhance audience engagement and event management.

“As BharathCloud will keep growing its footprint in different markets, we require a technology partner that can bring smarter and more interactive experiences to our marketing campaigns, events and digital engagements,” said Rahul Takkallapally, Co-Founder, BharathCloud.

Jaspinder Bhatia, Co-founder and CMO, Ibentos Inc, said the companies’ vision, customer base and innovation approach were strongly aligned, creating an opportunity to strengthen BharathCloud’s brand and offer intelligent, scalable marketing solutions. Piyush Goyal noted that bilateral trade in goods and services reached $23.66 billion in 2024, with merchandise trade at nearly $8.98 billion.