Centre asks Meta for algorithm overhaul, roadmap to combat deepfakes
The Ministry of Electronics and Information Technology, which is also known as MeitY wants Meta to change the way its systems work and give them a plan for how they will follow the rules. This plan should help stop the spread of videos and pictures, false information and other types of bad or illegal content that people are posting on Metas websites and apps. Meta needs to do this to make sure that people are not sharing misleading information on their platforms. The Ministry of Electronics and Information Technology is asking Meta to take these steps to control the spread of deepfakes and propaganda on its platforms.

Furthermore, authorities have urged the company to strengthen content moderation, expedite the removal of material upon request by authorized bodies, and ensure compliance with India’s data localization norms. The government seeks closer collaboration between Meta and the authorities to improve the detection and removal of deepfakes, altered images, and misleading posts, according to an ANI report citing various sources.
This directive follows recent discussions between MeitY and Meta, amidst growing scrutiny of social media platforms due to the proliferation of harmful AI-generated or manipulated content. During a meeting held on Friday, Meta’s technical team outlined the current systems used to detect and manage harmful online content.
People in charge want Meta to make changes to its systems so it can stop spreading false information, fake videos and altered material. Meta says it knows its current systems are not good enough. It is thinking about what it can do to stop fake Meta content. Meta is looking at ways to deal with this problem of Meta content.
“The directive came after recent discussions in which Meta admitted to flaws in its current systems and outlined technical measures to combat deepfakes and synthetic content. In a meeting held on Friday with MeitY officials, Meta’s technical team explained how it currently manages harmful online content. Authorities insisted on the need for specific algorithmic changes to limit the spread of propaganda, deepfakes, and manipulated material.” “Both parties agreed to continue talks, with a new meeting expected next week,” government sources indicated.
Both parties are expected to continue discussions, with a likely follow-up meeting next week.
This latest development is part of a general tightening of Indian regulations regarding synthetic and AI-generated content. MeitY’s regulatory framework requires major social media intermediaries to implement technical measures concerning synthetically generated information, including mandates for users to declare such content and for the content to be clearly labelled.
The government is keeping an eye on Meta to make sure they handle bad content properly. Recently the people in charge have asked Meta to explain some things, like how their algorithms work if these algorithms are fair and how Meta helps keep them safe.
The government wants Meta to follow their orders quickly like removing content when they are told to and to find bad or illegal content, on their own before the government has to ask them to.
